Shaping Team Culture: How Performance Flows Both Ways
- John Winston
- Nov 21
- 5 min read
We’ve all likely been on the field, in the office, or in a meeting where we felt the emotional temperature shift. Someone walks in flustered, and suddenly the room tightens. Someone else walks in steady, and conversations soften. We rarely name this phenomenon, but we experience it constantly. Teams aren’t just groups of people. They share emotional and physiological environments and influence everyone involved.
It seems that the standard conception of “team culture” is just a set of values written on a wall, which can be useful as guideposts, but in reality, it’s much more fluid. It’s a living, breathing pattern of interactions. While leaders influence this pattern more than most, the flow is never one-directional.
A regulated team shapes a leader just as much as a regulated leader shapes a team. That bi-directional loop is the real engine behind performance and is responsible for steadying decision-making, smoothing conflict, sharpening creativity, and expanding resilience.
Understanding it isn’t about turning everyone into amateur neuroscientists. It’s about recognizing that the way we show up affects everyone else, often more than we realize.

What Creates Team Culture?
Team culture is usually discussed in terms of communication, mission, personality, and structure. All valid but incomplete. The missing layer is the internal state people bring into the room. It’s the difference between a team that feels tense even when everything looks fine on paper, and a team that finds momentum even when things are objectively difficult.
A team feels different depending on who’s in the room. A calm project manager can settle a chaotic meeting. A frustrated teammate can ignite conflict that wasn’t there five minutes earlier. Even silence feels different depending on the mood people are experiencing internally.
The key idea though is simple. Team culture isn’t built from the top down or bottom up; it emerges moment by moment from the internal states of everyone involved.
This is why teams with the same org chart, same industry, and same resources can perform radically differently. How people feel around each other influences how they think, collaborate, and execute. Those emotional undercurrents don’t just reflect culture…they are the culture.
Leadership as the Strongest Signal
Leaders matter, not necessarily because they are inherently wiser or more powerful, but because their behavior is amplified. A manager’s tone becomes the team’s tone. A founder’s urgency becomes the team’s urgency. A coach’s steadiness becomes the team’s steadiness.
Biologically, this doesn’t happen because of authority. It happens because people look to leaders to interpret uncertainty. When a situation is stressful or ambiguous, the team subconsciously asks, “Are we safe? Are we okay?” A calm leader answers that question without words. A frazzled leader answers it too, and we’ve likely experienced the difference.
Leaders set culture like thermostats, but it requires the whole team to hit the target temperature. Day-to-day, the temp is constantly trying to shift based on every input, both internally for each member and externally for the group as a whole. Everyone must adjust and adapt together to maintain the environment. Yes, leaders shape that environment, but the environment also shapes them in return.
How Teams Shape Their Leaders (Bottom-Up Influence)
Anyone who has led anything, whether a team, a workout group, a family, etc. knows that your internal state shifts depending on how people around you are showing up. A group filled with tension pulls a leader toward vigilance. A group filled with optimism makes decision-making feel lighter. A team that communicates well makes leadership feel intuitive. A team that hides concerns makes leadership feel like guesswork.
This bottom-up influence is just as real as the top-down version. A single grounded teammate can steady an entire group during a stressful deadline, and a group that navigates conflict honestly can keep a leader from spiraling into assumption. Teams that collaborate well can reduce a leader’s cognitive load more than any time-management system ever could.
Leaders aren’t isolated brains making decisions. They’re humans responding to the environment around them.
When the team is emotionally steady, the leader’s clarity improves. When the team is high-functioning, the leader’s stress drops. When the team trusts each other, the leader doesn’t burn energy scanning for threats. Performance thrives in this feedback loop.
Why This Matters for Real-World Output
In practice, this bi-directional dynamic explains why some teams consistently perform above their talent level while others underperform. Skill isn’t the only factor.
Think about athletes. A strong team culture doesn’t always make someone faster or stronger on paper, but it makes them more consistent, calmer under pressure, and quicker to adapt when things go wrong. That shift is often the difference between reacting and responding or between spiraling and recalibrating.
In workplaces, the pattern is similar. Teams with steady emotional environments make better decisions because they can think instead of just react. They innovate more easily because pressure doesn’t narrow their field of vision, handle feedback in healthier ways because it isn’t interpreted as a threat, and recover from setbacks faster because the stress doesn’t compound.
Team culture emerges from how everyone contributes to the group.
It’s about consistency rather than perfection. We just need a team that knows how to steady itself when it matters.
The Hidden Benefit of Co-Regulated Teams
Most performance breakdowns are due to friction, not lack of talent. Miscommunication. Misinterpretation. Misalignment. These friction points spike when people are overwhelmed, exhausted, or dysregulated.
In co-regulated teams, friction decreases because the emotional bandwidth increases. People have the capacity to listen instead of defend. They can tolerate discomfort without escalating it. They can disagree without taking it personally. They recover faster when mistakes happen.
This is why some teams feel like they have momentum and others feel like they’re swimming through mud. The difference is not the presence of problems, rather, it’s how much energy those problems drain. A co-regulated team doesn’t waste energy on emotional turbulence.
The Smallest Shifts That Have Outsized Impact
The point isn’t to become perfect teammates or flawless leaders. That’s not realistic, and it’s not necessary. What’s powerful is being aware of the small, consistent signals we send, such as tone, pace, response quality, clarity, and steadiness. These matter more than any motivational speech.
In practice, that means a few small tweaks:Taking a breath before responding. Noticing when urgency is manufactured rather than necessary. Creating brief moments of stillness during high-pressure phases. Recognizing when someone else needs space before they can contribute clearly.
These moments may seem minor, but they are responsible for outsized influence on entire cultures.
When even a few people show up with steadiness, the whole system benefits. When teams co-regulate upward, leaders find clarity faster, and performance becomes more sustainable. That’s when a group stops feeling like individuals collaborating and starts feeling like a unit moving together.
Teams Aren’t Built, They’re Grown
The myth is that culture is designed once and managed forever, but real culture is alive. It shifts when people shift. It strengthens when people strengthen. It recovers when people recover.
A team is a co-regulating system, not a hierarchy of output and emotions. Leaders matter, but they don’t carry culture alone. Teams influence each other constantly, shaping the space where performance happens.
When everyone brings just a little more steadiness, clarity, and humanity to the table, the entire group becomes capable of more than any one person could engineer alone.
References
Barsade, S. (2002). The ripple effect: Emotional contagion and its influence on group behavior. Administrative Science Quarterly, 47(4), 644–675.
Sy, T., Côté, S., & Saavedra, R. (2005). The contagious leader: Impact of leader emotional expression on group members. Journal of Applied Psychology, 90(2), 295–305.
Beckes, L., & Coan, J. A. (2011). Social baseline theory: The social regulation of risk and effort. Current Directions in Psychological Science, 20(6), 356–361.
Edmondson, A. (1999). Psychological safety and learning behavior in work teams. Administrative Science Quarterly, 44(2), 350–383.
Haslam, S. A., et al. (2009). Social identity and the dynamics of organizational life. Management and Organization Review, 5(1), 5–28.


