A Bit More on Why I Founded Aypex
- John Winston
- Nov 14
- 5 min read
Taking a quick break from the constant flow of performance health and scientific articles, I wanted to write a quick check-in around what I’ve been thinking about lately with Aypex. This is as much to provide those who read the articles with a bit more information as it is to help me organize my thoughts!
We’ve taken plenty of twists and turns, and that’s part of the startup journey. What hasn't changed are the questions that led to the founding of Aypex in the first place. What has changed though is how close we are to having answers to those questions…at least the first draft of the answers.

The Questions I Set Out to Answer
If you’ve been following along for a while now, you may know that it was a combination of my athletic background, overall health challenges, and repeated physical injuries and their respective surgeries that led me to question if we’re treating human health the right way.
So many questions bounced around my head: Why is it that my doctor says I’m 100% physically healthy, yet I’m nowhere near my pre-injury performance? If I wake up believing everything will go well today, it usually does…why? Why do some people break under pressure while others get stronger? When I get my yearly physical, why doesn’t my doctor seem to care about all of the data from my wearable? Even if they ask about external stress or pressure, why don’t they seem to care or take it into account? Why doesn’t my sports psychologist have any info on my biometrics?
I knew we were missing something, but I had to get involved to figure it out. Start a company, “mess up” again and again and again, keep asking questions and stress testing answers. Push a product, get feedback, rebuild the product if necessary. All of this continues to go on, but I believe we’ve made massive progress on a variety of fronts. The main one being that our mind, body, and environment fold together into one system that either elevates us or erodes us.
For years, I tried to solve many of these questions the way I thought most high performers do: more discipline, more structure, and more output, but even when my life looked “optimized,” something was still off. If anything, I was more dysregulated. I could feel there was a missing layer, something upstream of motivation, mindset, or tracking metrics and macros.
I just didn’t have the language for it yet.
The Evolutionary Arc of Aypex
Aypex didn’t begin as a polished vision and still isn’t, but we continue to make steps forward. It started as a frustration with everything relating to my health being either too narrow, too clinical, too vague, or seemingly incomplete. Fitness apps only cared about the body. Mental health apps only cared about the mind. Wearables gave me numbers without the context I wanted. Therapy tools lacked the biological feedback loop. General wellness seemed to try and fix deep problems with surface-level hacks.
Meanwhile, I saw people around me falling through the cracks. Burned out, injured, inconsistent, or mentally overloaded, even though they were “doing everything right.”
I started pulling on threads.
Reading. Studying. Journaling. Talking to researchers. Running my own “experiments” on myself. Tracking everything. Analyzing everything I could think of. Slowly, something clicked:
Human performance isn’t physical or psychological. It’s psychophysical.A single integrated system. One signal. One state. One story.
Yes, I’ve heard this before too and read about how biological systems are really one big feedback loop, but was anyone acting on it? After countless hours of research, the answer is no. At least not until Aypex.
We’re breaking down the silos that have historically separated human health into buckets. Health is an integrated system. It’s time we treat it that way, not just in theory but in practice too. Up until now, there hasn’t been a unified, actionable conceptualization of health as an interplay between neurology, psychology, and physiology, so we created one.
Built on decades of peer-reviewed research, Aypex’s Performance Health model is what operationalizes neuropsychobiology. It’s a paradigm shift in how we address health. Stay tuned for our upcoming whitepaper. Now the focus is on continuing to grow and validating the science behind the model.
Why Aypex Exists
Aypex exists because we need a health model that reflects reality, not categories invented for institutions. Siloing health served its purpose, but with the compute potential and data modeling of the AI age, it’s quickly becoming obsolete. As burnout, mental health challenges, and chronic disease continue to increase, we need a shift that actually works.
Our nervous system doesn’t care whether something is “mental” stress or “physical” stress. Our biology doesn’t separate sleep from emotion. Our readiness isn’t a mood. Our burnout isn’t a character flaw. Our resilience isn’t a quote. Our performance isn’t just our body.
Everything influences everything.
That’s what Aypex is built to address.
Not another “health app.” Not another “AI coach.” A performance health system grounded in psychophysical science that integrates biometric data, internal narrative, behavioral patterns, and environment into a single, coherent picture of readiness, resilience, and human potential.
Where Aypex Is Now
Today, Aypex is the result of years of pulling those threads:
• A psychophysical model of human health rooted in biology, neuroscience, and performance science.
• A data system that merges health metrics with language-based psychological analysis.
• A Performance Score built to quantify the invisible layers of readiness and resilience.
• An AI engine that translates signals into actionable guidance.
• A mission to bring this to athletes, teams, workforces, and eventually anyone who wants to perform without burning themselves down in the process.
Honestly, we’re still early and have quite a long way to go, but the foundation is truly taking real, tangible shape.
Behind All the Posts, Articles, and Concepts
If you’ve been following the Aypex posts for a while, we’ve discussed nervous system dynamics, readiness, cognitive load, semantics, and everything in between. The posts are what I’ve been learning or wanting to learn, and there are plenty more angles to explore.
They have been, and will continue to be, a method that helps to articulate the system I wish had existed when I needed it most.
Aypex is meant to help those who know health is more than what we’ve been told.
Why I Founded Aypex and What’s Next
The mission is simple in word, bold and complex in execution:
Redefine health around performance, not pathology.
Give people back their psychological and physiological stability.
Deliver the system that helps humans actually thrive, not just cope.
This is why Aypex exists, and it’s why I’m building it with everything I’ve got.





